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June 25, 2012

Objectification Alert!!!

Today in "sex sells" news, the Hooters business model manifests itself in an amusing way. How long will you shameless studmuffins taunt us with your firm quadriceps and enticingly round glutes?

Bonus: one more reason America really doesn't need to emulate our enlightened superiors across the pond:

What really scares us is that someone seriously thought this was a good idea:

Lots of people can get behind the idea of encouraging more girls to take an interest in science. But to achieve that goal, the European Commission wound up financing a video in which the female “scientists” look like seductresses, and, at one point, the letter “i” in the word science is replaced with a tube of lipstick.

Below, check out the video that is causing real female scientists worldwide to smack their foreheads. “It’ll be edgy,” someone no doubt uttered at some point during the planning...

Let's all hope they never decide to use this kind of campaign to entice more women into running for political office. We are not sure our heart can take Bella Abzug in a minidress and gladiator pumps.

Posted by Cassandra at June 25, 2012 07:41 AM

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"The kilt is a natural disarmer."

So have learned generations of Englishmen.

As re: the video, confer the first book targeted to women in European history. The newspaper is trying to make this a 'sex' story too, but it really isn't; skip the several opening paragraphs about admonitions to nuns to dress conservatively (they are nuns, after all), and read the last part of the article where they go further into the contents of the text.

Posted by: Grim at June 25, 2012 10:00 AM

Come on into the science department, girls -- we have lipstick!

And we'll remove the math from the science curriculum, too, in case you've been brought up to find it scary.

Posted by: Texan99 at June 25, 2012 10:17 AM

Looks like it's aimed at girls who think they have to make a choice between being smart and being sexy--the video says you can be both.

So what exactly is wrong with that message? Is the video only disliked by the smart, ugly girls?

Posted by: Rex at June 25, 2012 11:03 AM

What an odd advertisement. More than anything else it looked like someone trying to inspire women scientists to invent new make-up products.

"Here at Revlon we have sexy women in high heels inventing our latest products."

I suspect that might not be what they were going for, but then again, as the old saw goes, some people can screw up a free lunch.

Posted by: Allen at June 25, 2012 11:34 AM

Is the video only disliked by the smart, ugly girls?

Well, I would like to think of myself as neither stupid nor ugly and I thought it was just plain bizarre.

Who thinks that the real reason more women and girls don't go into science is that they think it will make them ugly (or that they won't be allowed to dress like tarts?)

Posted by: Cassandra at June 25, 2012 02:15 PM

Pretty but not especially smart girls might object to it also, on the grounds that it ruins the curve.

Posted by: Grim at June 25, 2012 02:34 PM

I did not understand the thought processes of 15-18 year old girls in high school. I do not to this day. I'd say test the ad and evaluate if the reaction from the target audience is positive for encouraging pursuit of a science degree. If so, its a good ad.

Posted by: tomg51 at June 25, 2012 04:22 PM