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January 01, 2014

As You Drink....

...so shall you vote. And according to the WaPo, the Blog Princess is unequivocally a high turnout Rethug:

Former Mississippi governor and uber-Republican Haley Barbour loves bourbon. Franklin Roosevelt mixed martinis. And, as it turns out, those two partisans have something in common with their base voters: Consumer data suggests Democrats prefer clear spirits, while Republicans like their brown liquor.

Democratic drinkers are more likely to sip Absolut and Grey Goose vodkas, while Republican tipplers are more likely to savor Jim Beam, Canadian Club and Crown Royal. That research comes from consumer data supplied by GFK MRI, and analyzed by Jennifer Dube of National Media Research Planning and Placement, an Alexandria-based Republican consulting firm.

The results are fascinating: Analyzing voting habits of those who imbibe, Dube found that 14 of the top 15 brands that indicate someone is most likely to vote are wines.

If you see someone at your New Years party tonight drinking Kendall-Jackson or Robert Mondavi wines, that person is highly likely to vote, and they’re likely to vote Republican. Someone who savors a Chateau Ste. Michelle Merlot, one of Washington State’s top producers, or Smoking Loon, they’re likely to cast ballots for Democrats.


Hope your New Year's eve was filled with mirth and merriment (or if not, at least with quiet contentment).

The blog princess won't be sad to see the back of 2013. The year wasn't a very happy one for her loved ones. But things, at least for now, are looking good.

The Spousal Unit is in the kitchen cooking up some country ham, black eyed peas, and kale. We're eating New Year's dinner early before we hop on a plane for Tampa. Black eyed peas and rice for luck, greens for prosperity in the new year. An old tradition that neatly folds ingredients from different cultures, different dreams and aspirations, different histories into something like that melting pot we were taught about in school.

After we eat, we're going to see the elephants the Unit photographed this time last year from the window of his hotel room.

Happy new year. May it bring you nothing but good things.

Posted by Cassandra at January 1, 2014 09:14 AM

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What an interesting chart. I had a hard time finding us on it, though we drink a good deal of both wine and liquor.

Posted by: Texan99 at January 1, 2014 12:04 PM

I saw the Moet Chandon all alone on the side and now all I can hear in my head is this. Not sure if that's good, bad or ugly....

Posted by: DL Sly at January 1, 2014 02:07 PM

This chart mostly is a fine example of auto-correlation: the reflects demographics rather than any inherent voting preferences.

people that drink and can afford it trend towards wine as they age, and older folks are more likely to vote.

Whiskey in general, and especially Scotch are favored by men, and bourbon by Southerners, both of which tend towards GOP.

'Girly' drinks like fancy vodka (what a waste of $$$!), cordials (Drambuie, any liqueur, Kahlua, anything w/ cream), 'fancy' gin, champagne are favored by women and effeminate men that trend liberal and/or Dem.

Best Regards,

Posted by: CAPT Mike at January 1, 2014 08:00 PM